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Archive for the ‘Marketing’ Category

Indie Projects Have the Freedom to Think Big

Here’s a guest post from Threepenny’s ace freelance designer, Phillip Gessert, on having the courage to take beautiful visual risks in designing a self-published book. +++++++++++++++ Seems like most of us are on the hunt for some kind of credibility. But we haven’t always got a firm grasp on how fluid credibility really is. Say you’re an indie author, and…

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Social Media for Authors: Week 4 of 4

This is the final of a four-part series of class notes from the Social Media Bootcamp course, whose lessons I’ve adapted for authors. Whether self-published or traditionally so, you will be responsible for your own promotion, and this course has been an invaluable resource on how to use the Internet’s no-cost social media networks wisely–in other words, (1) without mindless…

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Social Media for Authors: Week 1 of 4

One week down, three to go in the monthlong Social Media Bootcamp*. After weeding out some corporate-speak and translating the course into author-speak, three themes are emerging. I’m getting interested in GoodReads as a forum to connect with readers, even though it will take some time to build up that presence, if I choose to do so. It’s kind of…

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Midnight and I’m Not Famous Yet (Homage to Barry Hannah)

This comprehensive post on marketing is by successful indie author David Rothstein. He recently launched his Civil War novel, Casualties, which is based on a true story about a woman who set out with a horse and wagon to rescue her husband from a Confederate POW camp. +++++ You’ve written your novel. You’ve workshopped it until you’re wondering if those…

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Interview with fantasy author, Adam Copeland

I had the pleasure of interviewing my client-now-author, Adam Copeland, last week. As self-publishing transforms from a frontier village of the publishing industry into a thriving city for indie authors, writers are faced with the full burden of publicity, marketing, and business strategy. How well can the creative person wear so many hats, and how can we learn the skills…

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When a network works

Declan Burke, an Irish author I hadn’t heard of until today, is a great example of either (a) a writer with lots of quality friends who diligently read his blog; (b) a writer who is about to be inordinately successful with his forthcoming self-published noir novel; or (c) both. While self-immersing in a Cat 5 data stream, looking for self-publishing…

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Marketing your self-published book

Pick up a book created by a POD company, turn it over in your hands and compare it to trade paperbacks published by the big houses. Maybe the paper feels a little different, the binding a little stiffer – but it’s a close facsimile. The technology makes it possible for an average writer (or at least one with a day…

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